The so-called “promotion for idiots” even seems to have gone well for the aviation company: “They make bookings go up”.
“We love these public discussions what they do shoot the markings”.
The words were spoken by Michael O’Leary, executive director of Ryanair, cited in . At this press conference it was the subject of little “war” with Elon Musk.
Michael O’Leary uses Starlink (Musk’s company) to have internet on the company’s planes: “What Elon Musk knows about flights is zero… Frankly, I wouldn’t give the slightest attention to anything Elon Musk put in that mud pit called X”.
Elon Musk reacted. Of course: Michael O’Leary is a “complete idiot” and asked his followers: “Should I buy Ryanair and put someone whose name is really Ryan in charge?”
Ryanair also reacted, in an original way: it created a promotional campaign for seats for “complete idiots, especially for Elon and other idiots who are on X”. It’s the “Big Idiot Seat Sale” campaign.
At the time, last week, there were doubts about the effect of this public discussion: shares closed lower.
However, highlights the Ryanair discovered that arguing with Elon Musk is… good. It’s almost as effective as lowering prices.
It’s just that in these weeks there has already been 4 million visits to the company website and a 2% to 3% increase in bookings.
O’Leary won’t be bothered by new arguments with famous people. You should even make this very visible, almost like an advertisement for a new campaign.
“Bad publicity is something that doesn’t exist.”
