Khaby Lame, the largest tiktoker in the world, closed a billion-dollar deal with Rich Sparkle Holdings Ltd. to transform his 360 million social media followers into a highly profitable business.
Under the contract, valued at US$975 million (around R$5 billion), the financial services company listed on Nasdaq will have, for 36 months, exclusive rights worldwide to the Lame brand, which goes from influencer to “creator with equity participation”, according to a company statement. Today, he has 160 million followers on TikTok, ahead of Charli D’Amelio, who has 156 million and is the second most popular person on the platform.
Known for silent videos in which he “simplifies” everyday tricks, Lame has built a global audience of 360 million people between TikTok and Instagram. Rich Sparkle’s expectation is that the commercial exploitation of this fan base will generate more than US$4 billion in sales per year.
Opportunity with security!
The agreement provides for the partial sale of Step Distinctive Ltd., Lame’s company, to Rich Sparkle, based in Hong Kong. The plan is to expand the influence of the 25-year-old Italian-Senegalese creator through partnerships with major brands and co-created products in the areas of beauty, perfumes and fashion.
The project also includes the creation of an artificial intelligence version of Khaby Lame, which will reproduce his expressions, voice and gestures to generate content in multiple languages on social media.
Before signing up with Lame, Rich Sparkle primarily engaged in financial document printing and corporate services for listed companies and institutional clients in Hong Kong.
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