Mysterious announcements, which have been intriguing Mac fans on social media and urban spaces for several days, today finally revealed a new, limited offer at McDonald’s prepared in cooperation with Warner Bros. Discovery Global Consumer Products. As part of it, restaurant guests can compose their own Friends Set from February 4, choosing one of the iconic Golden Arches products to go with medium fries and a medium drink: Big Mac, McChicken, McRoyal or 9 McNuggets. The set also includes aromatic Monica’s Marinara sauce, full of the flavor of tomatoes and herbs. Thanks to this unique composition, your favorite McNuggets or iconic McDonald’s fries will be even more delicious!
– At McDonald’s, we consistently build campaigns around shared moments and emotions that connect our guests. Cooperation with the Friends series is not only a limited offer, but above all an invitation to celebrate everyday moments – with friends and favorite stories – emphasizes Piotr Trzciałkowski, Brand Manager McDonald’s Polska.
But that’s not all! With the purchase of the Friends Set, fans of the series will receive an additional surprise – one of six collector’s figures depicting iconic Friends characters. Each of them is a nod to iconic characters and unforgettable moments of the series, enclosed in a compact, collectible form. This is a proposition for those who want to discover the world of the Friends series anew in a mini version. Rachel, Monica, Phoebe, Ross, Chandler or Joey? Each purchase of a set at a McDonald’s restaurant is a step towards completing the entire package!
The campaign will also include experiences in the McDonald’s app, where the brand has prepared a unique game called “Check Which Friend You Are”, creatively combining the purchase data of app users with the plot of the series. Participants will also gain access to a drop of limited merch, and in the next steps they will also be able to invite their friends to check their “Vibe Check” together.
So why not take your friends to your nearest McDonald’s restaurant to discover the new Friends set, try Monica’s Marinara sauce and collect all six collectible figures. However, please remember that the offer is time-limited. There will be more surprises related to the campaign in the coming weeks. Stay tuned!
