O Palmeiras announced this Monday (02/02) the termination of the sponsorship contract with Fictor. The decision was taken after the business group filed a request for judicial recovery, a move that occurred amid the crisis faced by the company due to its connection with Banco Master.
In an official statement, the club informed that the breach of the agreement occurred due to breach of contract and the sponsor’s entry into the judicial recovery process, a situation that was already foreseen in the clauses signed between the parties in March 2025. Verdão also highlighted that it is evaluating the appropriate legal measures to seek receipt of the outstanding amounts.
Sociedade Esportiva Palmeiras informs the termination of the sponsorship contract with Fictor, due to contractual default and the request for judicial recovery made by the group, as provided for in the agreement agreed between the parties in March 2025. The club is studying the… pic.twitter.com/srqTnLO7YP
— SE Palmeiras (@Palmeiras) February 2, 2026
The partnership between Palmeiras and Fictor began in March last year, with an expected duration of three seasons and the possibility of extension for another year. The contract provided for an annual transfer of R$30 million, of which R$25 million was fixed and another R$5 million linked to the achievement of sporting goals.
The company’s brand appeared on the back of the uniforms of the men’s and women’s teams, in addition to serving as master sponsor of the youth teams. This exposure was permitted because bookmakers, such as Sportingbet – the main sponsor of the professional team – cannot print uniforms for teams that are not professional.
The debt mentioned by Fictor in its request for judicial recovery involves the last installment of the sponsorship of Palmeiras, in addition to bonuses provided for sporting performance. These payments should have been made throughout January, which ended up not happening.
Internally, Fictor assesses that the definition of values can only occur with the progress of the judicial process, as Palmeiras officially appears as one of the group’s creditors.
Until the beginning of 2026, the company had been honoring its financial commitments to the club and was considered Palmeiras’ second largest sponsor. However, the group’s financial situation has worsened recently.
Fictor: what happened?
Fictor gained negative attention in the market after one of its partners led, in November, a proposal to acquire Banco Master. The business was interrupted after the Central Bank ordered the institution’s extrajudicial liquidation.
In a note sent to the “g1” website, Fictor stated that the episode damaged the group’s image, due to speculation and negative repercussions, which directly impacted the liquidity of Fictor Invest and Fictor Holding. Even so, the company maintained that, until then, it had not registered any relevant delays and that the judicial recovery aims to reorganize operations and guarantee the payment of financial obligations, estimated at around R$4 billion.
The company’s brand appeared on the back of the uniforms of the men’s and women’s teams, in addition to serving as master sponsor of the youth teams. This exposure was permitted because bookmakers, such as Sportingbet — the main sponsor of the professional team — cannot print uniforms from teams that are not professional.
Fictor: what is it
Founded in 2007, Fictor began as an operational and technological services company. From 2016 onwards, it accelerated its expansion and began to diversify its activities. It entered the agricultural commodities sector in 2018 and later moved into areas such as infrastructure, energy and real estate.
In 2021, the group already brought together around ten companies. The main driver of growth became Fictor Alimentos, which gained visibility in the financial market after a reverse IPO in 2024, when the company acquired Atom Participações and began to have shares traded on B3 under the ticker FICT3. In the same period, the group launched FictorPay, its fintech, which faced additional difficulties after suffering a million-dollar hacker attack in 2025.
The crisis intensified with delays in investor payments and a wave of redemption requests, especially in Participation Account Companies (SCPs), a model used by the company to finance agro-industrial projects. According to Fictor, around 71% of the capital invested in these structures had withdrawal requests within a short space of time.
With banks reducing credit lines, contracts being reviewed and assets put up for sale to replenish cash, the financial situation deteriorated quickly. A legal dispute with Orbitall, responsible for processing FictorPay cards, also resulted in the blocking of approximately R$150 million.
On the stock market, the impact was immediate: Fictor Alimentos shares fell by more than 80% in a few months.
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