A Kings League announced this Tuesday (3) a new round of investment of US$63 million — equivalent to R$331.2 million — led by Alignment Growth.
The sports competition founded by Gerard Piqué and led by content creators is expanding and brings reinvented 7-a-side football into the digital age.
The investment will support , focused on expanding the Kings League and Queens League platforms globally, including launching in the United States.
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The contribution comes shortly after the launch, in 2025, of new regional leagues in Brazil, France, Germany, Italy and the MENA region, as well as a new World Cup tournament for national teams.
The Kings League brings together a series of matches with teams and competitions led by streamers, content creators and football legends such as Lamine Yamal, Neymar Jr. and Kaká and “gamified” rules. The model joins the digital format in its transmissions.
Through 2025, the Kings League generated 150 million hours of livestream watched and more than 13 billion impressions on its official social networks.
O , who brings experience in media and entertainment. This financing allows us to accelerate expansion, continue to innovate the format and explore strategic opportunities that support the long-term vision.
According to Djamel Agaoua, CEO of the Kings League, the ambition is clear: to build the leading global platform for creator-led sports and entertainment.
In addition to the investment, Kevin Tsujihara, co-founder and managing partner of Alignment Growth, has joined the Kings League Board.
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To this day, the Kings League raised more than US$160 million (R$841.2 million) in full funding, supporting its rapid global expansion and the development of an ecosystem that now includes seven men’s Kings League regional competitions, two Queens League women’s regional competitions and two annual World Cup tournaments, for clubs and national teams.
The model has also caught the attention of brands such as adidas, Fortnite, Netflix, Spotify and Visa, as well as important broadcast and streaming partners such as DAZN and ESPN/Disney+.
