Volkswagen will produce a new pickup truck in Brazil aimed at the Brazilian and Latin American market, with the possibility of exporting to other regions, announced the automaker’s executive president in the country, Ciro Possobom.
The model, designed and developed in Brazil, will be called Tukan and will be manufactured at the São José dos Pinhais (PR) unit in 2027. The automaker will invest R$3 billion in the project, part of an investment of R$20 billion planned for South America until 2028, with R$16 billion for Brazil.
“For us, this is an unprecedented segment in the pickup truck market,” Possobom told Reuters in an interview on Monday.
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“Tukan is made here, it doesn’t exist in the world. It was designed here, made here, with local engineering and design. It is a platform for Latin America and can become global, because several countries have already shown interest”, he said.
The new pickup truck will have a yellow version, in an allusion to the Brazilian football team, after Volkswagen announced that it will be a sponsor of the Brazilian Football Confederation (CBF).
Currently, in the pickup truck segment, Volkswagen sells the Saveiro and Amarok in the country, the latter produced in Argentina. The automaker has also announced that it will sell a new generation of Amarok.
“The Tukan and the new Amarok are part of our new offensive in the pickup truck market. It’s a big market, it represents almost 18% of sales in Brazil, and we need to be present,” said Possobom.
‘This market is growing a lot because of agribusiness and the large number of unpaved roads in Brazil and Argentina, which requires a robust vehicle.”
Podemosbom was optimistic about the Brazilian automobile market in 2026. He expects a double-digit increase in Volkswagen sales, maintaining national leadership for the fourth consecutive year. The executive cited the good performance of models such as Polo, T-Cross, Taos, Tiguan and the recently launched Tera.
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“In January we already grew our market share by one percentage point compared to the same month in 2025. We closed December with 18%. We believe that we can, as we did in 2025, grow three times more than the market average. We have the ambition and products for this,” he said.
The expected downward trend in the Selic rate, possibly from March onwards, could accelerate domestic sales, according to the executive.
“Lower interest rates help a lot. Today, zero car interest rates in Brazil are approximately 28% per year. Any sign of a drop helps both the sector and the rest of the economy”, he stated.
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