The tendency is to make deliberately vague posts to force users to ask for clarification and increase interactions.
Have you ever happened to be doing scroll on social media and be confronted with a post like “he shouldn’t have done that”, with no explanation or context as to what is at stake or who it is about?
Well, in this case, you came face to face with vagueposting. The tendency is to create posts that are intentionally cryptic and without context to provoke curiosity. The objective is force people to ask questions in the comments, working in a similar way to , which also seeks to generate more interactions with content deliberately made to irritate users.
Typical examples include posts like “can I say?”, “you won’t like the answer” or incomplete sentences like “oh, that’s not…”, which invite reactions and comments but hide the meaning. For many users, finding these publications is like enter into a conversation in the middlewithout any explanation of what is being discussed.
Although the practice has gained new visibility, vagueposting is not new. In its previous version, called “vaguebooking”, it was closely associated with Facebook statuses that insinuated emotional suffering without detailssuch as “worst day ever” or publications of black squares accompanied by cryptic captions. These posts were often criticized for seeking attention, but they were effective in generating interactions.
The phenomenon returned gain strength at the end of last year. The meme emerged from a December TikTok video about the “image makeover” for 2026, where users shared personal development strategies.
@poptrish #tamara #365buttons #2026 #rebrand ♬ Sybau – KCK Mixes
A commenter, identified as Tamara, mentioned a system with 365 buttons. When asked for clarification, she refused to explain, stating that it was enough that it made sense to you. The refusal itself became the focus of the discussion, not the idea behind it.
Since then, vague posts have proliferated on X. Users have expressed an growing frustration with the trendwith some complaining that viral posts increasingly lack context or content.
According to online commentators, the resurgence of vague posts on Google is closely linked to changes to monetization and the algorithmic priorities of the platform under the management of Elon Musk.
The current system appears to reward posts that generate clicks, replies and shares, encouraging users to post content that forces others to look for explanations in the comments.
As platforms increasingly prioritize metrics over meaning, more and more tricks similar to rage bait and vagueposting are likely to emerge. But, as the trend itself suggests, users “probably won’t like the answer”.
