Government advertising wants to remember what has already been launched and will have pieces focused on programs such as Step and Popular Pharmacy
The video “Brazil of Brazilians”which begins the federal government campaign of the same name, was aired on Thursday (3.ab.2025) in the last commercial interval of National newspaperas well TV Globo. The campaign will cost about R $ 50 million and was officially launched at an early event with the president (PT). In addition to the homonymous video, there will also be at least 4 in the first phase of the broadcast.
Idealized by the (Secretariat of Social Communication of the Presidency) of, the act was named after “Brazil turning around” and marked the beginning of Planalto’s new advertising campaign.
Watch (1min):
According to the Poder360there will still be videos about the foot, popular pharmacy, more doctors and new PAC (Growth Acceleration Program). The main video is 1 minute, but also has a smaller version. Already the auxiliary pieces should only count on the shorter version.
What strength is this that Brazil has, what makes us be who we are? This is our strength, our way of welcoming. With a lot of work we are going around to advance further. Brazil is from Brazilians 🤝🇧🇷
– Lula (@lulaoficial)
Sidonian’s idea is to remember everything Lula has done so far to stop the fall in the petista’s popularity. GENIAL RESEARCH/QUAREST released on Wednesday (2.abr) that the disapproval of the president’s work reached 56%. It is the worst index since the beginning of the term.
The video was released at the event with Lula in the morning and repeated in the commercial of Jornal Nacional. Only then that the president’s account at X also published the assembly.
The sentence chosen is the same as the Government -designed caps to counteract US President Donald Trump (Republican Party), and the opposition in Brazil.
The play mixes facts that the government wants to highlight with the lives of Brazilians, citing someone who left Bolsa Familia for increasing their income, that the economy of the country has been again among the 10 largest in the world and the “Little unemployment in history”. According to advertising, joining all this, gives the formula for something that only the Brazilian has.
The assembly ends with the slogan: “With a lot of work, we are going around, to move further. Because Brazil is yours, it’s mine, it’s ours. Brazil is from Brazilians”.
