The Portuguese increasingly make more online shopping, but it is not in any place. Personal and payment data security is the biggest concern for 41% of the Portuguese. MB Way is the preferred method of payment.
With the rise of new applications and digital habits, the Portuguese make more and more online shopping.
No Entanto, a trust on digital platforms remains a decisive factor and sometimes a Breed at the time of purchase.
A new study, done by, demonstrates an increasingly digital but also more demanding, informed and cautious consumer. Trust, transparency and security are fundamental elements for turning purchasing visits and building customer loyalty into the online ecosystem.
Os marketplaces as Amazon, Olx, Aliexpress, Fnac or Worten are the most commonly used channels to access products and technological brands, representing the Choice of 45% of the respondents – details a statement sent to ZAP.
Secondly Official Brands websites (23%)followed by search engines, as Google or other browsers (14%).
As specific mobile apps (9%) and the Direct links on social networks (5%) They also have a reduced expression, despite the growing investment of brands in these channels.
With regard to the frequency of purchases, 39% of consumers buys online every month23% do so fortnightly and 19% every week. Only 5% claim to make purchases daily.
The data reveal a diversity that confirms the consolidation of the e-commerce as a consumption habit. Among the most sought after products are:
- Fashion and Accessories (22%);
- Technology and Electronics (21%);
- Books and Office Material (13%);
- e Food (10%).
The products of Beauty, hygiene and personal care They follow, then, with values to arrive almost 10%.
Payment worries
Despite growing digital adherence, consumers remain aware of risks: personal and payment data security is the biggest concern according to 41%of respondents, the quality of the product received emerges as the second largest concern (19%), followed by credibility and confidence in the store or platform (16%).
This concern is also reflected in purchase behavior: 63% consumer Already abandoned an online purchase for not trusting on the platform. 36% indicates that this happened once or twice, and 27% that has done so several times.
In relation to payment methods, the MB Way takes the lead (32%)ahead of Paypal (26%) and bank cards (21%). The multibanco reference represents 15% of preferences, while payment at the time of delivery is chosen for only 3%.
