The television station is doing everything it can, “but it fails to recognize the real problem”.
The announcement a few days ago was evident: around 600 jobs cut. RTL Germany is in trouble.
The television station is focusing on the business of streaming and plans to continue investing billions in original content.
But he is unable to escape the consequences of sharp drop in advertising revenue (120 million euros less until September, compared to last year) and the change in the media landscape – from linear TV to streaming services.
In addition to staff cuts, there will be price increase in streaming subscriptions, freezing of funding trips; and until Christmas party was canceledindicates or .
They are drastic measures. Because to crisis and deep The RTL administration is using all available resources in terms of management.
Our sectors of reality shows e sport, the situation is better. And, if the purchase of Sky goes ahead, it will strengthen its position in sport.
But the situation is getting worse again in terms of news. He invested, hired well-known presenters, but it didn’t work.
And the weakest point is what viewers consider most important: fiction. RTL cannot compete with the budgets of large US media companies when it comes to series and film productions. The German formats seem outdated and do not appeal to the young audience that uses streaming.
But Handelsblatt suggests: “Instead of relying on its old standout programs, RTL should be bolder. Not all content has to be produced in-house.”
