Although Artificial Intelligence is seen as essential for operations in 95% of companies, only 14% are addressing the topic adequately. This is the conclusion of the Study on Innovation and Applied Artificial Intelligence to map the digital transformation index (DXi) of Brazilian companies.
The survey involved 200 companies from different sectors that, together, earn more than R$700 billion, and was carried out by Fundação Dom Cabral, one of the main business schools in the country, in partnership with Meta, a technology and innovation company, whose The story was already the subject of an episode of From Zero to Topo videocast do InfoMoney which tells the stories of the men and women behind the biggest companies in Brazil.
According to the research, although seen as crucial, the vast majority of organizations are still in the technology discovery phase, without a definition of direction, objectives or budget established for priority AI projects.
The study also shows that AI is no longer seen just as a competitive advantage and is now considered a strategic necessity for companies, focusing on efficiency and short-term gains. And it reveals that Brazilian companies have focused on the use of basic AI solutions aimed at interacting with the consumer.
Uses and obstacles
Among respondents, 70% say they use chatbots to simplify, support and automate tasks; 62% use AI for predictive analysis, focusing on forecasting demands, optimizing operations and improving decision-making processes; and 38% work with the development of AI agents to improve task automation and support in more complex processes.
The main obstacles identified for the implementation of AI were: the lack of specialized knowledge (48%), the cost considered high (17%) and the concern with the integration of this technology with other systems already used in the day-to-day activities of companies ( 15%).
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For Telmo Costa, CEO of Meta, the results generated by the use of AI oriented towards clear business objectives and through a structured approach, have become a priority for companies. “At the center of this revolution there is the need for companies to evolve in relationships with customers, teams, business partners and society in an increasingly relevant way”, explains Costa.
Simple applications
For Hugo Tadeu, professor and director of the Center for Innovation and Digital Technologies at FDC, the analysis of the study brings important clues about how Brazilian organizations adopt AI.
“The focus is on the operational agenda, the search for immediate results and due to the capital cost of doing business in Brazil”, he states. According to the professor, far beyond understanding technological hype, it is important to apply digital technologies in projects and prove results so that senior leadership understands the application of this agenda. “In this sense, the importance of technology teams adopting simple, viable solutions aligned with strategic planning would be absolutely decisive for the success of AI”, says Tadeu.
