Professor and author Scott Galloway has never been one to shy away from controversy in his columns, podcasts and lectures. However, in response to the political turmoil currently taking place in the United States, he decided to go a step further. Now, he is calling on his followers to cancel their subscriptions to big tech.
Last week, he launched the “Resist and Unsubscribe” campaign, with the aim of stirring public debate in the US by defending an unconventional way.
The proposal is simple in form and ambitious in impact: a month-long “economic lockdown”, aimed mainly at large technology and artificial intelligence companies, with the explicit objective of putting pressure on American GDP, generating instability in the markets and reaching President Donald Trump as a form of protest against current migration policies.
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Galloway’s thesis is based on a recent precedent. After the so-called “Liberation Day”, when markets reacted with strong volatility, President Trump quickly withdrew part of the announced tariffs. For the professor, the episode shows that the financial market continues to be one of the few real brakes on political power.
“If Americans manage to flex their economic muscles in February, the administration will rethink whether it is worth continuing to arrest journalists or allow ICE agents to operate undercover and with impunity,” he argues.
To turn speech into action, the professor created a practical guide for a 30-day economic strike. In the section called “Ground Zero”, the site lists subscription services from the largest US technology companies — such as Amazon, Meta, Google, Apple, Netflix, OpenAI and Microsoft — with direct links to cancel. The recommendation also includes postponing the purchase of new devices and products from these companies, such as smartphones and electronic equipment.
According to Scott Galloway, the impact goes beyond the symbolic gesture. In addition to helping consumers review expenses and improve their personal finances through a “small sacrifice”, the initiative targets companies that, together, represent around a third of the S&P 500 index.
The bet is that, when the CEOs of these companies start to feel the discomfort, the effect will quickly reach the White House. “When big tech leaders get nervous, so does Donald Trump,” Scott summarizes.
The site goes beyond technology. The author also lists companies considered “active facilitators” of ICE operations. Among the names mentioned are AT&T, Comcast, Lowe’s, Marriott and Spotify. Each company is accompanied by explanations about its relationship with the agency and objective suggestions of services that can be avoided or canceled by consumers.
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