Leaving aside the designer clothes, Neymar appeared in the Vila Belmiro stands like an ordinary fan, wearing a relic: the white Santos shirt from the mid-90s, with the iconic sponsorship of the club. Lousano.
The image of the star with the retro shirt instantly went viral, causing searches for the brand “Lousano” to skyrocket. If you were in doubt about what that name is stamped on the idol’s chest, the Sporting News show.
MORE: Does Benzema at Al-Hilal make it easier for Marcos Leonardo to come to Brazil?
What is Lousano?
Different from current fintechs or betting houses, the Lousano is a traditional Brazilian company in the electrical conductors (cables and wires).
The brand was the master sponsor of Santos between 1994 e 1995. This shirt is a symbol of a remarkable generation led by Giovanni (the “Messiah”), who enchanted Brazil in the 1995 Brazilian Championship, reaching that epic final against Botafogo.
Neymar’s choice was not by chance. By wearing the Lousano shirt, the star makes a direct nod to the club’s history at a time of reconstruction of Santos’ identity, in addition to paying homage to his idol Giovanni.
