The collective negotiation of broadcasting rights marked a structural change in Brazilian football. The results obtained since the creation of the FFU (Futebol Forte União) demonstrate, in concrete terms, the impact of this new model.
The coordinated action of more than 30 clubs made possible the largest financial operation in the history of national football: the injection of R$2.2 billion by private, national and international investors, distributed among teams from different divisions. The objective was to create predictability, planning capacity and risk reduction in an environment historically marked by financial and legal instability.
In the field of media, progress was even more significant. The joint sale resulted in the largest TV rights negotiation ever recorded in the country. Considering Series A, Series B and advertising boards, the contracts signed exceed R$10 billion between 2025 and 2029, a level impossible to reach through individual and fragmented negotiations.
For the first time, matches from the two main divisions began to be shown by global communication and streaming groups, such as YouTube, Amazon and ESPN.
The practical effects of the new model were evident in the first year. In 2025, there was an additional increase of R$460 million compared to the previous cycle, with an average individual increase of 55% for Series A clubs compared to 2024. More relevant was the reduction of a historical distortion: the difference between those who earn the most and the least fell from 6.27 times to 1.97 times, a level close to that of the Premier League, a global reference in competitive balance.
The benefits also reached Series B. Between 2024 and 2025, the amounts received by clubs from the sale of broadcasting rights grew to R$14.3 million per institution, an increase of more than 50%. From 2027, the distribution model will allocate 85% of revenues to Series A and 15% to the access division, guaranteeing a leap in revenue at an unprecedented level for a division traditionally marked by unstable revenues and low predictability.
The model does not eliminate market differences or sporting meritocracy, but it corrects distortions that compromised the competitiveness and sustainability of the championships. It is just a first step in the process of modernizing football. With more predictable and less concentrated revenues, clubs gain real conditions to plan investments, reduce debt and strengthen management.
The governance of the FFU and the Condominium is the result of years of negotiation between clubs and investors, with specialized advice, strict and transparent statutory rules and double deliberation on relevant topics. Discussions, decisions and signatures take place in recorded assemblies that are open to clubs, which are members of the entity. In this environment, dialogue, debate, questioning and adjustments are natural and essential for the evolution of a collective model.
This set of advances brings Brazilian football closer to the main leagues in the world, which have clubs as protagonists and responsible for conducting the business. It is a decisive step towards a more modern, competitive and sustainable ecosystem.
