“NBC” sold 30-second inserts during halftime of the NFL final for around $10 million each
and will play Super Bowl 60 this Sunday (Feb 8, 2026). The grand final of the NFL (National Football League) will be held at Levi’s Stadium, in Santa Clara, starting at 8:30 pm (Brasília time). It is the rerun of Super Bowl 49, won by the Patriots, 28 to 24.
Off the field, the attention is on the halftime show, led by Bad Bunny, and the commercials. THE NBCthe official broadcaster of the final in the USA, sold inserts of just 30 seconds for (around R$52.3 million). According to the website, the broadcaster sold all quotas 5 months before departure.
Super Bowl 59 was watched in the USA.
In comparison to the Brazilian media, a 30-second insertion in the “National Newspaper”yes TV Globocosts R$ 953.8 thousand, according to the broadcaster’s price list for February 2026. An advertisement with the same time in the final of the “BBB” costs a little less: R$753.3 thousand. Read (PDF – 9 MB).
Learn more about some of the Super Bowl 60 advertisements:
- Xfinity – the advertisement imagines what Dinosaur Park would be like if it had the services of the telecommunications company. In the film, the park suffers a general system outage and causes predatory animals to become free. In the advertising piece, everything is restored quickly.
Watch:
Super Bowl 60 Commercials: Xfinity
The advertisement imagines what Dinosaur Park would be like if it had the services of the telecommunications company. In the film, the park suffers a general system outage and causes predatory animals to become free.
— Poder360 (@Poder360)
- Pepsi – the polar bear, Coca-Cola’s mascot, has an existential crisis after doing a blind test of soft drinks and preferring the competitor Pepsi.
Watch:
Super Bowl 60 Commercials: Pepsi
The polar bear, Coca-Cola’s mascot, has an existential crisis after doing a blind test of soft drinks and preferring the competitor Pepsi.
— Poder360 (@Poder360)
Pringles – the singer claims she is tired of boys and needs a “man”. She then assembles a companion made from Pringles potatoes: it’s Pringleleo.
Watch:
Super Bowl 60 Commercials: Pringles
Singer Sabrina Carpenter says she is tired of boys and needs a “man”. She then assembles a companion made from Pringles potatoes: it’s Pringleleo.
— Poder360 (@Poder360)
Ro – former tennis player Serena Williams is the poster girl for Ro, a health services startup. She claims to use weight loss pens and that she lost 15 kg using the medication.
Watch:
Super Bowl 60 Commercials: Ro
Former tennis player Serena Williams is the poster girl for Ro, a health services startup. She states that she uses weight-loss pens and that she lost 15 kg using the medication.
— Poder360 (@Poder360)
- TurboTax – the actor stars in the advertisement for the program that aims to help Americans declare their taxes. Known for his dramatic roles that led him to win the Oscar twice, he says that the only certainties in life are death and paying taxes, but that at least you only die once.
Watch:
Super Bowl 60 Commercials: TurboTax
Actor Adrien Brody stars in advertising for the program that aims to help people file taxes. Known for his dramatic roles that led him to win the Oscar twice, he says that the only certainties in life are death and paying…
— Poder360 (@Poder360)
- Bud Light – all the guests at a wedding go down a cliff behind a barrel of the brand’s beer – the scene is reminiscent of the famous Cooper’s Hill cheese race. Former player Peyton Manning and singer Post Malone participate.
Watch:
Super Bowl 60 Commercials: Bud Light
All the guests at a wedding go down a cliff behind a barrel of the brand’s beer – the scene is reminiscent of the famous Cooper’s Hill cheese race. Former player Peyton Manning and singer Post Malone participate.
— Poder360 (@Poder360)
- Toyota – uses the relationship between a grandfather and his grandson to promote the brand. The video takes place in 2 temporal cuts. In the first, the grandfather takes his grandson, still a child, for a walk. In the 2nd, the boy, now an adult, “return the favor”. In both cases, they drive cars from the Japanese manufacturer.
Watch:
Super Bowl 60 Commercials: Toyota
Toyota uses the relationship between a grandfather and his grandson to promote the brand. The video takes place in 2 temporal cuts. In the first, the grandfather takes his grandson, still a child, for a walk. In the 2nd, the boy, now an adult, “returns the favor”.
— Poder360 (@Poder360)
- Budweiser – the beer brand once again uses the horse as the protagonist of its advertising piece. The video begins by showing the animal protecting a baby bird. In the end, it is an eagle, one of the symbols of the USA.
Watch:
Super Bowl 60 Commercials: Budweiser
The beer brand once again uses the horse as the protagonist of its advertising piece. The video begins by showing the animal protecting a baby bird. In the end, it is an eagle, one of the symbols of the USA.
— Poder360 (@Poder360)
SUPER BOWL
The Super Bowl is the final of the NFL, the main American football league in the world, and the biggest sporting event in the USA. It pits the champions of the American Conference and the National Conference face to face. It will be played in Santa Clara in 2026. The next editions will be held in Inglewood (2027) and Atlanta (2028).
