Owner of Havan talks about starting the year off on the right foot, in reference to Havaianas advertising
Brazilian businessman Luciano Hang, owner of Havan, on Saturday (7.Feb.2026) entered into a partnership with the Ipanema brand. In the video, he stated that the collection will arrive in stores in March and that it is for “start the year off on the right foot”.
This is a direct reference to , in which actress Fernanda Torres says the following: “I’m sorry, but I don’t want you to start 2026 on the right foot. It’s nothing against luck. But, let’s face it, luck doesn’t depend on you, it depends on luck. What I want is for you to start the new year with 2 feet. 2 feet in the door, 2 feet on the road, 2 feet in the jackfruit, 2 feet wherever you want. Go with everything, body and soul, from head to toe”.
The phrase was interpreted by some people as a criticism of the right.
Watch the video posted by Hang (43s):
HAVAN 🤝 IPANEMA
— Luciano Hang (@LucianoHangBr)
