The video more than doubled the best streaming result, which belonged to the third season of Euphoria, by reaching 277 million views in the first 48 hours
The teaser for HBO’s new Harry Potter series became the most watched in the network’s history by reaching 277 million views in the first 48 hours after launch on March 25, 2026.
With its performance, the teaser more than doubled HBO’s previous record, which belonged to the third season of Euphoria, with around 100 million views in the same 48-hour period.
The preview features the first glimpses of the new television adaptation of British author JK Rowling’s work, including Dominic McLaughlin as Harry Potter, Arabella Stanton as Hermione Granger and Alastair Stout as Ron Weasley.
This total counts total organic views across multiple platforms – such as YouTube, Instagram, TikTok, X (formerly Twitter) and Facebook – within this initial period.
The number does not match a single video: The official YouTube counter, which records around 8 million views, represents just a fraction of the traffic. The record released by HBO considers the cross-platform sum, a common industry practice for measuring digital reach.
The series has premiere scheduled for Christmas 2026 and must adapt the first book in the wizard’s saga, Harry Potter and the Philosopher’s Stone, with the proposal to develop a season for each volume of the franchise.
Produced by HBO in partnership with Warner Bros. Television, the series is written and executive produced by Francesca Gardiner, with episode direction by Mark Mylod. Executive producers also include JK Rowling and David Heyman, responsible for the original films.
Watch the teaser:
What will the series be like?
The video arrives one day after the release of the first official image from the production, which had already given fans a glimpse of the new protagonist. In the photo, young Dominic McLaughlin appears dressed as Harry Potter walking towards the Quidditch pitch wearing the Gryffindor uniform.
This is one of the most ambitious productions ever planned by HBO and promises to adapt the books with unprecedented fidelity. According to studio executives, the project should last around a decade, according to a report by TecMundo.
The first trailer gives clues about the new version of Hogwartsin addition to showing important characters from the story. It is also possible to see the main trio in their first moments at the magic school, suggesting that the plot will closely follow the events of the first book.
The images indicate a more detailed approach of the original story, with large sets and costumes that refer directly to the descriptions in the books. Iconic elements such as the Hogwarts Express, the Great Hall and the Quidditch pitch appear briefly in the video.
New protagonist trio leads the series’ cast
The new adaptation will have three young actors as protagonists, chosen after a huge selection process. More than 32 thousand children participated in the auditions before Dominic McLaughlin, Alastair Stout and Arabella Stanton were confirmed as Harry, Ron and Hermione.
While McLaughlin takes on the role of the famous “boy who lived”, Stout will play Ron Weasley, the protagonist’s best friend. Stanton will play the brilliant Hermione Granger, one of the most important characters in the saga.
In addition to the main trio, the production has a cast full of well-known names from cinema and television. Among them are John Lithgow as Albus Dumbledore, Janet McTeer as Minerva McGonagall and Paapa Essiedu as Professor Severus Snape.
Other The highlight is the presence of Nick Frost as Rubeus Hagridthe keeper of the keys and grounds of Hogwarts. The series will also have several recurring characters, including Draco Malfoy, members of the Weasley family and several students at the school.
The series’ confirmed cast includes:
- Dominic McLaughlin – Harry Potter
- Alastair Stout – Ron Weasley
- Arabella Stanton – Hermione Granger
- John Lithgow – Alvo Dumbledore
- Janet McTeer – Minerva McGonagall
- Paapa Essiedu – Severus Snape
- Nick Frost – Rúbeo Hagrid
- Luke Thallon – Quirinus Quirrell
- Paul Whitehouse – Argus Filch
- Lox Pratt – Draco Malfoy
- Johnny Flynn – Lucius Malfoy
- Katherine Parkinson – Molly Weasley
- Bel Powley – Petunia Dursley
- Daniel Rigby – Vernon Dursley
- Rory Wilmot – Neville Longbottom
- Gracie Cochrane – Ginny Weasley
- Warwick Davis – Flitwick’s son
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