Last week, Neymar Jr. officially debuted in lives on TikTok Shop Brasil to promote his glasses brand, NJR Eyewear. The result was revenue of more than R$200,000 at the end of the broadcast.
The live reached the top of the fashion category in the country on the platform, registering what has already been seen in broadcasts in the sector in Brazil, with a total of 10.7 million impressions.
Expanding the athlete’s presence in the lifestyle universe, the line was developed based on a strategic partnership between Aura and NR Sports, using it in a licensed way and aligned with the brand’s clear guidelines.
Carried out on the @neymarjrsiteoriginal profile, the Consumer Month strategy guaranteed R$135 thousand in sales in less than an hour of broadcast. During the live, Neymar Jr. interacted with the public and presented models from the Origins, Icons and Legends lines.
The NJR Eyewear project was developed over two years and symbolizes, respectively, the beginning, peak and legacy of the player.
The brand’s objective is to generate value over time. To this end, the company already has plans to expand its portfolio, focusing on including prescription glasses, sports glasses and new categories in the future, following the evolution of the business and the global reach of the Neymar Jr brand. In addition, there are plans to expand stores from the e-commerce environment to physical stores.
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The brand also plans to follow quality standards comparable to those of world-renowned brands.
Prices for Neymar Jr’s branded glasses
Origins Line – NJR Eyewear
- Black Bird – R$ 414,00
- Spark Sunrise – R$ 424,00
- Blue Bird – R$ 444,00
- Dusk Sunrise – R$ 454,00
- Black Sting – R$ 564,00
- Spart Sting – R$ 594,00
Line Icons
- Lake Shadow – R$ 627,00
- Lake Sand – R$ 627,00
- Black Flare – R$ 677,00
- Brown Flare – R$ 677,00
- Black Duna – R$ 727,00
- Brown Duna – R$ 727,00
- Astro Dark Side – R$ 777,00
- Astro Eclipse – R$ 777,00
- Astro Sun – R$ 777,00
- Astro Uranus – R$ 777,00
Legends Line
- Black Pills – R$ 833,00
- Turtle Pills – R$ 833,00
- Hollywood Silver – R$ 903,00
- Hollywood Gold – R$ 903,00
- Black Boulder – R$ 1.033,00
- Ice-Rock Boulder – R$ 1.033,00
- Turtle Boulder – R$ 1.033,00
