Revenue from partnerships grows by US$63 million (R$313 million), according to data from SponsorUnited
Revenue from sponsorships reached US$ 314 million (R$ 1.56 billion) in 2025, reported on Wednesday (April 15, 2026) the. The value represents an increase of 25% compared to 2024, when the organization recorded US$251 million (R$1.25 billion).
The growth was driven by an increase of US$63 million (R$313 million) in commercial agreements. New contracts and readjustments in long-term partnerships contributed to the expansion of revenue in the period.
The league’s strategy was to reduce the number of partners and increase the average value of contracts. According to the survey, 104 brands were activated in 481 commercial properties. Social media accounted for 55% of activations, while the octagon accounted for 21%.
Major sponsors include Bud Light, Crypto.com and DraftKings. Monster Energy renewed contract in nine-figure deal. In March 2026, Bet365 assumed the position of official betting partner in the United States and Canada.
UFC’s total revenue was US$1.502 billion (R$7.46 billion) in 2025, according towith an Ebitda margin (Earnings before Interest, Taxes, Depreciation and Amortization) of 57%. For 2026, the projection indicates revenue between US$5.675 billion and US$5.775 billion (R$28.20 billion to R$28.69 billion).
The organization projects global expansion of the calendar and new commercial assets. The expectation is that sponsorship revenue will reach around US$350 million (R$1.74 billion) in 2026.
