As the warmer months approach, summer travel trends begin to take shape, and there are destinations that clearly stand out in Europeans’ preferences. Among them, there is a Spanish city relatively close to Portugal, which has been gaining prominence in research.
According to , the latest data from Tripadvisor’s 2026 Summer Travel Index reveals which destinations are experiencing the greatest growth in traveler choices. The analysis is based on searches and bookings made for the months of June to August.
According to the same source, Spain occupies several prominent positions in this ranking, with cities that continue to attract international tourists, mainly due to the balance between climate, accessibility and tourist offer.
Alicante leads trends and gains prominence
Among the fastest growing destinations is Alicante, on the Costa Blanca, which appears at the top of the list of preferences, particularly among British travelers. The city has been consistently capturing attention, consolidating itself as an alternative to more traditional destinations.
The mild climate throughout much of the year is one of the factors cited for this growth. Added to this is the ease of access, both by air and land, which makes the destination competitive compared to other European options.
Furthermore, Alicante presents a diverse offer, which combines beach leisure with historical heritage and dynamic urban life.
Between the sea, history and urban life
The city stands out for its ability to offer different experiences in the same space. The historic center, known as El Barrio Santa Cruz, is one of the most popular spots, with narrow streets, colorful houses and a traditional atmosphere.
At the top of the city, Santa Bárbara Castle is one of the main landmarks, offering wide views of the coast and the urban core. The Explanada de España, with its mosaic floor, is one of the most emblematic places for walks by the sea.
The beaches continue to be one of the main attractions, with emphasis on Praia do Postiguet, located close to the center. For those looking for alternatives, Tabarca Island appears as a frequent option for tours and water activities.
Culture and gastronomy reinforce demand
In addition to the landscapes and climate, the cultural offer also plays an important role. Museums such as MACA and the Ocean Race Museum help to diversify the visitor experience, while seasonal events, such as the Moors and Christians festival, liven up the city throughout the year.
Gastronomy is another strong point. Dishes such as arroz a banda, based on fish broth, join a variety of tapas and fresh seafood, reinforcing the local identity.
Traditional markets, such as the central market, continue to be places of reference for those looking for regional products and contact with local culture.
A destination that attracts tourists and digital nomads
The combination of quality of life, climate and infrastructure has been attracting not only tourists, but also digital nomads. The city offers conditions for longer stays, with good connections and a growing range of services.
This trend reflects a change in the profile of visitors, who are looking for destinations where it is possible to combine remote work with leisure.
Trend should continue in the coming months
The most recent data points to a continuation of this trend throughout the summer, with Alicante consolidating its position among the most popular destinations.
According to Euronews, this growth is in line with a growing preference for cities that offer a balanced experience, combining accessibility, culture and quality of life.
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