Attraction led by Márvio Lúcio opens from Tuesday to Friday, at 10:30 pm, focusing on brand integration and advertising solutions
A Young Pan announces the debut of “This is not a talk show”a new entertainment program led by Márvio Lúcio, known as Carioca, who returns to the network after eight years. The attraction will be shown from Tuesday to Friday, at 10:30 pm, lasting one hour.
Inspired by major entertainment formats, the program brings together interviews, humor, music and interaction with the public, creating an environment conducive to the presence of brands organically within the content.
The project hits the market with a structured commercial model, combining traditional formats, such as vignettes, break commercials and calls, with higher value-added solutions, such as branded content, merchandising, sponsored frames and special actions integrated into the narrative.
Differentiated deliveries are also planned, including product placement, customized insertions, featured calls and tailored projects, expanding the possibilities of connection between brands and audience throughout the entire exhibition.
With multiplatform distribution, the program enhances reach and frequency by integrating TV, digital and proprietary platforms of the company. Young Pan.
The arrival of Carioca, one of the most recognized names in Brazilian humor, reinforces the project’s engagement potential and positions the attraction as a new showcase for the advertising market within the broadcaster’s entertainment.
