“Pé Direito” will go on sale on Wednesday (May 14); deputy associates product with the reaction of right-wing voters against the Brazilian multinational’s advertising campaign
The federal deputy (PL-MG) published on his social networks the brand of flip-flops “Pé Direito”, created in response to the controversy that surrounded the advertising campaign of the company Havaianas, last year. The product will be launched on Wednesday (May 14th).
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In a Havaianas advertisement made for the turn of 2025 to 2026, the phrase “I’m sorry, but I don’t want you to start 2026 off on the right foot” it was interpreted by right-wing voters as a political provocation. In reaction, the group branded it on social media.
The company from Espírito Santo says it represents family, faith, work and love for the country. Nikolas Ferreira is presented as the brand ambassador.
