Kantar ranking shows ChatGPT with the greatest growth, with an increase of 285%; Apple and Microsoft complete the podium
O regained leadership of the ranking of the 100 Most Valuable Global Brands, with a valuation of US$ 1.5 trillion, growth of 57% compared to the previous year. The company returned to the top for the first time since 2018.
($1.4 trillion) and ($1.1 trillion) complete the podium. The 4 brands simultaneously surpassed the US$ 1 trillion mark in value; ($1 trillion) occupies 4th position.
The data comes from Kantar’s 2026 ranking and shows that the combined value of the 100 most valuable brands in the world reached US$13.1 trillion. The 22% growth compared to the previous year highlights the resilience of brands in an environment of rapid transformation.
Google’s expansion reflects the integration of AI (artificial intelligence) into its main products. The expansion of interactive search experiences and investments in infrastructure also contributed to performance.
The report points out that the acceleration of AI is promoting one of the most profound transformations ever recorded in the value of brands.
A appears in 5th place, with US$814.9 billion (60% growth). Facebook occupies 6th place, with US$366.6 billion and an increase of 22%. THE came in 7th place, with US$286.1 billion and an expansion of 25%.
Brands of generative artificial intelligence stand out in the survey. THE is in 15th place and records the highest proportional growth in the ranking, with an increase of 285%. Already the debuts directly in 27th position, valued at US$ 96.6 billion.
In Latin America, the remains the only brand in the region in the global ranking. The company ranks 49th, with a value of US$54.9 billion.
