O National Coffee Daycelebrated on May 24, comes at a time when Brazil reinforces its position as a global grain power — from crop to cup. The largest global producer and exporter, the country also remains among the largest consumers in the world, even amid the recent rise in prices.
The date was created to mark the beginning of the harvest in the main producing regions of the country. It has also become a symbol of Brazilian coffee culture, which ranges from special coffee shops to gigantic cooperatives in the interior of Minas Gerais.
Data from Abic (Brazilian Coffee Industry Association) shows that coffee is present in 98% of Brazilian homes. In 2025, domestic consumption reached 21.4 million bags, equivalent to around 1,400 cups per person per year.
This consumption could be even greater, if it weren’t for price spikes between 2024 and 2025, resulting from climate problems that affected global harvests and stocks in industries, including Brazilian ones. But the scenario began to change and the retail price
Despite the 2.3% decline in consumption in 2025, the industry had strong growth in revenue, driven by higher prices on the shelves. According to Abic, the sector generated R$46.2 billion last year.
In the foreign market, the numbers are also impressive. Cecafé (Brazilian Coffee Exporters Council) reported that Brazil exported around 40 million bags of coffee in 2025 to 121 countries.
Although volume fell from the previous record, foreign exchange revenue reached US$15.6 billion — the highest value in the history of the sector.
Differentiated coffees — with sustainability and superior quality certifications — already represent more than 20% of Brazilian exports. The United States remains the main destination for this premium segment.
In cooperative terms, Cooxupé, considered the largest coffee cooperative in the world, received more than 6 million bags of Arabica coffee in 2025, a volume equivalent to around 17% of national production of the variety.
The cooperative brings together more than 21 thousand producers in Minas Gerais and São Paulo and exports to around 50 countries.
Furthermore, the market is witnessing new methods in the search for the perfect coffee, which attracts more consumers to discover premium category coffees, such as special ones, from rare lots and with meticulous care during harvest and post-harvest.
Where do Brazilians drink coffee?
Data from Crest – an online survey by Abrasel (Brazilian Association of Bars and Restaurants) – shows that coffee consumption outside the home reached around R$12 billion in 2025, despite a scenario of decline in the volume of orders.
Bakeries led the consumption of the drink, accounting for more than 41% of the segment’s revenue, followed by non-plated food chains, with 14%, and hypermarkets and supermarkets, with 13%, according to analysis by the IFB (Instituto Foodservice Brasil).
Throughout the year, approximately 1 billion orders or transactions involving coffee were recorded, a volume 17% lower compared to 2024. Total spending also declined, falling 6% in the same period.
“Coffee remains a symbol of routine do Brazilian, present at different times do isbut the data shows a consumer who is more attentive and discerning in their choices”, stated Ingrid Devisate, Executive Vice-President do IFB.
According to the executive, the adaptation of commerce to the transition of coffee consumption follows a global trend for the drink, which is increasingly appearing in cold form, in non-alcoholic drinks, with added proteins, among other forms.
The survey also points out that the drink remains strongly linked to Brazilians’ daily routine. More than 64% of consumption occurs at breakfast, while afternoon snacks account for 26% of consumption occasions.
The consumer profile remained relatively stable: adults over 25 years old represent more than 83% of demand. And the world will.
According to the IFB, factors such as convenience, habit and indulgence remain among the main motivators for coffee consumption outside the home, although they have lost relevance in the annual comparison, indicating a more attentive and selective consumer in their choices.
