North American operation had the best result in 15 years, driven by donations from readers
Donations from readers supported the progress of the The Guardian in the United States and led the British newspaper’s North American operation to its highest revenue since its arrival in the country 15 years ago. The division recorded revenue of US$81.4 million in the fiscal year ending March 31, 2026, according to an internal presentation obtained by . The value represents an increase of 25% compared to 2025.
The performance was driven by donations from readers, which represent 70.7% of the company’s annual revenue. Guardian in the country. Advertising accounts for around 25%. The CEO of Guardian Media GroupAnna Bateson, said that the company’s adopted structure, global perspective and free access to content helped the newspaper expand its supporter base in the US.
Here is the annual revenue of Guardian U.S. in the fiscal years of:
- 2023 – US$52.3 million;
- 2024 – US$52.1 million;
- 2025 – US$65.3 million;
- 2026 – US$81.4 million.
Revenue grew 25% per year in the last 2 years. The advance coincides with an expansion strategy that began around 2022, when the Guardian decided to invest in the North American market. Since then, it has hired more than 100 people in the US. The newsroom grew from 75 to 150 professionals, while the business team grew from 25 to more than 50 members.
O Guardian U.S. also had its best annual result in 2026. The operation recorded US$34.5 million in “contributions”a metric used by the group as a measure of profit. The North American division depends on the British headquarters to cover part of its central costs, such as product and engineering, which helps support margins.
Here is the annual result of the Guardian US in “contributions” in tax years:
- 2023 – US$25.1 million;
- 2024 – US$15.8 million;
- 2025 – US$24.5 million;
- 2026 – US$34.5 million.
The growth comes at a time of consolidation in the traditional media sector. Other British vehicles are also seeking to expand their presence in the USA, attracted by the subscription and advertising market. THE Guardianhowever, took a different path by relying on voluntary contributions from readers, instead of restricting content by subscription.
According to Steve Sachs, general director of Guardian U.S.only 8% of reader revenue came from outside the UK 10 years ago. Today, this share exceeds 40%.
The internal presentation indicates that the Guardian expects to raise nearly $100 million in the current fiscal year, which ends March 31, 2027. The group plans to open 20 positions in the coming months, mainly in the areas of video, visual, photo and design. The expansion seeks to reinforce coverage beyond politics and factual news, with topics of growing interest to the North American public, such as the World Cup and football.
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