APAL – Albufeira Promotion Agency, in partnership with the Municipality of Albufeira, promoted on the 20th and 21st of May a press trip aimed at some of the main national media outlets, with the aim of publicizing the diversity of the municipality’s tourist offer.
The initiative brought together journalists from publications such as TNews, Vida Económica, Presstur, Travel and Taste, Forbes and Público, in an action aimed at highlighting tourism products complementary to the traditional “Sun and Sea” segment.
Luxury, wine tourism and heritage experiences
The program included several experiences supported by APAL members, starting with a visit to Quinta do Canhoto, dedicated to wine tourism, a sector that has gained relevance in the Algarve.
The delegation also participated in a guided tour of the Old Center of Albufeira, where they had the opportunity to learn about the city’s history, heritage and urban art.
The first day ended with a sunset along the Algarve coast, aboard a yacht from the company Easydream Charters, in a moment that included socializing and cocktails.
On the second day, journalists explored the Algarve interior through a safari experience, dedicated to the natural landscapes and traditions of the Barrocal. The initiative ended with lunch at the Nosso Franguinho restaurant.
The participants stayed at the Wine and Books Hotel, a five-star hotel resulting from the renovation of the old Vidamar.
Strategy focuses on quality segments
According to APAL, this action follows the fam trip aimed at the French market, carried out in April, integrating the strategy foreseen in the Activity Plan for 2026.
Data from the National Statistics Institute indicate that Albufeira ended 2025 as the main tourist destination for the Portuguese in the Algarve and the second most sought after nationally.
According to the association, the municipality concentrated, during high season periods, more than 11% of the overnight stays registered in Portugal.
According to Desidério Silva, president of APAL, “this press trip allowed us to showcase a multifaceted Albufeira of enormous quality. It is a logical continuation of the work we did recently with the French market.”
The manager adds that “by involving our members – from 5-star hotels to wine tourism, including nautical experiences and safaris – we prove that Albufeira has unique arguments to combat seasonality and offer authentic experiences to the Portuguese throughout the year, a market that is the main driver of our tourist activity”.
The management offers special thanks to “all associates and partners involved”, whose commitment was fundamental to “the success of this further action to promote the destination”.
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