United States, Brazil and Portugal lead ticket sales for World Cup group stageaccording to resale ticket platform SeatGeek. What draws attention is that the average price of tickets for the group stage games in the three countries is the highest in relation to the other participants, with prices up to 50% above the average.
The United States, which appears at the top of the list of teams most sought after by fans, has the highest average price of the World Cup, at 1,453 dollars (around R$7,350 at the current price).
Brazil occupies second place, with an average price of 1,316 dollars (approximately R$6,700). Portugal appears in the Top-3, with an average ticket value of 1,237 dollars (around R$6,300).
The hosts, at SoFi Stadium, in Los Angeles, on June 12th. This was also recorded as the most expensive ticket for the World Cup, with an average value of 1,765 dollars (around R$9,000).
at MetLife Stadium, in New Jersey, on June 13th. For this confrontation, the average entry ticket is 1,434 dollars (R$ 7,250).
Ticket prices
Robson Carlo, founding partner of FutebolCard, a leading platform for ticket management and fan partner programs, explains how dynamic prices work and also projects the model’s arrival in Brazil in the future.
“Dynamic pricing adjusts the price of the ticket according to demand. Although the model can make tickets more expensive, just the opposite can also happen. This is because dynamic pricing can be a tool to help correct cases in which the club makes a mistake in the price and the attendance of the public ends up being lower than expected. We see that the adoption of the model in ticket sales is a trend in other markets and will reach Brazilian football, and it is only a matter of time. For all this to happen, a reorganization of the industry is necessary, which includes release the secondary market and attack exchange rates”, he points out.
Finally, facing the Democratic Republic of Congo, at NRG Stadium, in Houston (United States).
“No country in the world has received so many people, from so many different countries, since its independence, and it would be no different in the biggest sporting event in the world. The 1994 World Cup was a milestone in the history of the tournament, and this will be too. They will once again show that no country can host as many, if not as many places, as they can”, analyzes Thiago Freitas, COO of Roc Nation Sports in Brazil.
A few months ago, FIFA announced that in addition to the host countries (United States, Canada and Mexico), the biggest purchases also came from fans in Germany, England, Spain, Argentina, Colombia and Ecuador.
Within this amount, the good number of countries and games between South Americans, including Colombia, Ecuador, Argentina and Brazil, draws attention, and for experts, this is not seen as a surprise.
“We operated events such as Copa América and Libertadores and we know the strength and passion that the South American people have for football. Even in the FIFA Club Cup, in 2025, in the USA, we saw a very active participation of Brazilians and Argentines in the clashes. In the 2026 World Cup, as always happens, it will be no different, and the presence of strong Latin communities in the World Cup venues also means that the demand for fans is greater, as has been proven”, he states Tironi Paz Ortiz, CEO of Imply.
“Football, here, is cultural identity, belonging and long-term emotional investment. South American fans cross borders and turn the World Cup into a financial priority, because watching the National Team at the World Cup is experiencing a symbolic asset that cannot be repeated”, points out Bruno Brum, CMO of the End to End Agency.
Infantino also said that the competition should generate more than 11 billion dollars (R$57.2 billion) in revenue for FIFA, and that the economic impact for the United States will be around 30 billion dollars (R$156 billion), bringing together segments such as tourism, food and investments in security and so on.”
