A basket of typical June festival items showed a drop in 2026, according to a survey by AFTER (São Paulo Supermarket Association). Based on IPS (Supermarket Price Index)several traditional foods and ingredients showed some type of retraction, making the celebration cheaper and more competitively priced.
The group of typical fruits showed the biggest reduction, of 14.99%, while sugar was the cheapest isolated food in the period, with a drop of 13.88% in the last 12 months. Wheat flour, used for sweets and savory snacks, also stood out with a drop of 7.88%.
Next come garlic (-5.16%), canned corn (-5.07%) and sausage (-4.89%), widely demanded at this time of year for the production of hot dogs and other typical foods.
The ranking of the biggest falls is complemented by cream (-3.77%), cassava (-3.04%), eggs (-2.58%), paçoca (-2.52%), natural seasoning (-1.24%), powdered milk (-0.91%) and corn (-0.20%).
According to APAS’s chief economist, Felipe Queiroz, “this year’s June basket presents a heterogeneous scenario”.
According to the expert, the number of traditional items in decline contributes to reducing , in addition to allowing consumers to seek out June traditions that are not
Parties around the country are expected to generate billions in 2026
In addition to cheaper June foods, the main festivals around the country should be busy R$2.4 billion during the period, according to the Ministry of Tourism. The billion-dollar value may be related to Brazilians’ love for this type of party.
According to the research results of the Locomotive Institute about the June festivities of São João this year. The number grew 4% from 2025 to now.
Among the regions, the population of the Northeast appears to be the most passionate about São João, which takes place at public events. Around 51% of those interviewed intend to go to free June street parties, the highest rate among the regions.
In the Southeast, this percentage reaches 44%, while in the North it is 43%. In the South, the main intention is to attend parties at friends or family’s houses, mentioned by 43%. In the Central-West, parties in churches or fairs appear as the main activity, with 42%.
The northeastern region, in addition to being the biggest lover of São João, is also the one that will attract the most visitors and the economy this year. According to a survey of the MTurCampina Grande, in Paraíba, should receive around 3.5 million visitors and generate R$800 million during the “Largest Saint John in the World“.
O “Biggest and Best São João in the World“, in Caruaru, should attract 4 million people to Pernambuco, in addition to generating around R$800 million in the local economy and 20 thousand direct and indirect jobs. In the same state, Petrolina will generate R$325 million during the “Here is Passion“.
In Ceará, Maracanaú is expected to attract 2.7 million spectators, generate R$100 million and generate 4,500 jobs. “Mossoró City Junina“, a traditional celebration in Rio Grande do Norte, expects the arrival of 1.2 million visitors and an injection of R$360 million.
Sergipe brings the “Forró Caju” and of “Arraiá do Povo“, in Aracaju, which together promise to attract 2.5 million people and generate an impact of R$400 million.
Maceió, the capital of Alagoas, in turn, expects 700 thousand people in the “Massaió“; while São Luís, in Maranhão, projects the arrival of 250 thousand visitors with the “Bumba My Boi“, recognized as a Cultural Heritage of Humanity.
Completing the region’s itinerary, Amargosa, in Bahia, should receive 70 thousand people per day, generating R$50 million in the Bahian economy.
In the North, the highlight goes to the “Parintins Festival“, t, which expects to receive 120 thousand tourists and generate R$ 220 million. Pará, in turn, will take more than 140 thousand people to the streets of Belém during “Pavulagem Trawler“.
In the Midwest, the “Saint John’s Bath“, in the city of Mato Grosso do Sul, Corumbá, mobilizes 94 communities on the banks of the Paraguay River, with an investment of R$4 million, while the “Arraiá do Bem“, in the capital of Goiás, Goiânia, will be the state’s biggest June highlight.
Not Southeast, to “Votorantim Charitable June Festival“, in São Paulo, expects to generate R$ 20 million, generate 2,500 jobs and attract half a million people, while the highlight of Minas Gerais is the “Fenamilho” festival.
Closing the five regions, Santa Catarina holds its “111th Festival of São João do Itaperiú“, with the expectation of receiving around 20 thousand visitors; and “Pinhão National Festival“, by Lages (SC).
