The regulated fixed-odd betting market, known as bets, comes into effect from this Wednesday (1st).
As a result, brands must comply with a series of rules, including identifying themselves using the “.bet.br” domain.
“The country is taking a fundamental step to address potential problems associated with the sector. The completion of regulation and the finalization of the first round of authorizations place fixed-odd bets offered nationwide under State control”, wrote Regis Dudena, secretary of Prizes and Bets at the Ministry of Finance, in a note.
“We start 2025 with strict and clear rules, as well as mechanisms to enforce compliance and operators to be held accountable. The imposition of these rules and their implementation are the result of a huge effort by civil servants from the Ministry of Finance, under the command of Minister Haddad and President Lula.”
The modality had already been legalized in the country since 2018, but lacked regulation. Over the first two years in office, the Lula government advanced the rules, which were sanctioned in 2023 and gained a .
What changes
When complying with regulations, bets will only be able to carry out their transactions using payment methods authorized by the Central Bank (BC). The law also provides that, after the request, the amount withdrawn by the player must be deposited within two hours, at most.
To ensure the financial security of bettors, the use of credit cards for betting is now completely prohibited.
The regulation also determines a money laundering policy, which determines:
- That players are identified by documents and a facial recognition system with proof of life;
- The bettor must register an account in his name, and the betting company is prohibited from receiving or depositing into accounts other than the registered one;
- Prohibition of deposits or payments with cash or bank slip.
Furthermore, the law defines mechanisms for companies to be transparent with users and guarantee cybersecurity to them, so bets must:
- Control and prevent unauthorized access, including by employees of betting companies;
- Protect your systems against hackers;
- Protect the location of servers;
- Perform backup and change data;
- Have an uninterrupted power plan and supply;
- Business continuity plan.
Bets must also be linked to national or international regulators.
Furthermore, legalized sites will have user registration with facial recognition. The main objective of the resource is to prevent the use of websites by minors, in addition to providing greater control over the bettor’s identity.
The legislation reinforces penalties against the use of platforms by minors under 18 years of age. Bets also cannot be placed on games involving minors.
The government also defines that companies must assess the financial capacity of bettors to ensure that their expenses do not compromise their income. Bets may also suspend the use of the betting system if the bettor shows signs of a high risk of addiction and pathological gambling disorders.
66 authorized companies
After a period of regulation and adaptation to the new rules provided for by law, 66 companies were authorized to operate in Brazil by the Secretariat of Prizes and Bets, of the Ministry of Finance.
The federal government collected R$2.01 billion in grants from these CNPJs. From then on, regularized companies owe 12% of the Gross Gaming Revenue (GGR, the gross revenue from betting) in taxes, in addition to collecting all taxes inherent to service companies in Brazil.
14 of these companies are already authorized to operate fully on a national scale. They are:
Meanwhile, another 52 can act on a provisional basis.
According to the government, despite having already paid the grants, they still have outstanding issues that can be corrected, such as:
- Documents related to the certification of the betting system, online games and their integration;
- Need for timely supplementation of documents or information.
The 52 companies have 30 days to resolve their outstanding issues, and the period can be extended for another 30 days with justification. Otherwise, authorizations will be suspended for up to 90 days and may be definitively revoked if the requirements are not met.
The Treasury informs that this initial list includes companies that submitted requests for regularization until August 20, 2024. Requests made after this date are still under analysis and must be processed within 150 days from the delivery of the documentation.
