Most award -winning brand in Portugal, the favorite of consumers, innovation prizes, store of the month. There is room for everyone.
Earlier this week, we received a statement on Zap that announces: ALDI Portugal was the most awarded insignia in Sabor of the Year Prize.
For the third year in a row, the German company got this level; more concretely 28 distinctions with products of their own brands – attested by Portuguese consumers.
It was in 2025 and it was the eighth year in a row that the quality, taste and innovation of its products are recognized by the flavor of the year award.
When receiving this news, and in a mixture of journalist with consumer, the reaction may arise: but it was not the Lidl receiving this insignia from Portuguese consumers?
No. What the Lidl, a few weeks earlier, was that it had been the more awarded retail insignia in the choice of consumer: Eight categories.
Last year, Lidl was distinguished in seven of its own marks; In addition, he was first awarded in the hyper and supermarket category.
But then another question came about a recent past: had the continent not been awarded either? He was.
More precisely a space, the store of Continent em Matosinhos, that was elected to “Shop of the month” In February, in a distinction from the IGD – Institute of Grocery Distribution, which highlights good retail practices, with positive impact on society, companies and individuals.
And a Mercadona? Has not been distinguished for a short time either? It is also true.
Also in February, the Spaniards received Two Innovation Awardsone in the product category and another in operational processes. Both from the Institut Cerdà Innovation Observatory.
That is, the reader is not confused: everyone receives awards. There is room for everyone.
