A, synonymous with tradition and sophistication in men’s grooming, makes history by launching the first themed barbershop of Latin America. Located at the trendy intersection between Faria Lima and Cidade Jardim avenues, in São Paulo, by Corleone opens its doors on November 13th, providing an experience that goes far beyond haircuts and shaving.
This innovative space combines the Marvel universe with the essence of Corleone, combining themed decoration, life-size collectibles and even an official Marvel Store by Dream store, where fans can find licensed products from the franchise. In addition to traditional services, the unit debuts a line of products manufactured in-house that includes everything from shampoo and conditioner to beard oil and aftershave, all inspired by the universe of heroes.
“As we complete ten years since our first unit, we are ready to expand the Corleone brand, bringing the power of Marvel to our customers,” explains Bruno van Enck, founder of Corleone. He mentions that, in addition to São Paulo, the brand’s expansion will focus on large shopping centers in Brazilian capitals, focusing on high-traffic malls.
With a design signed by the renowned architecture firm Superlimão, the 450m² space has 18 chairs and capacity to serve up to 250 people per day. The menu of services includes cuts and shaves, gray hair disguise, waxing and even hair massage. Everything starts from R$100, in an environment that mixes luxury and entertainment.
For the Head of Disney Consumer Products Brazil, Mara Ronchi, the first Marvel Barbershop unit in Brazil is a gift for fans, offering an immersive and differentiated shopping and service experience. She adds that the opening will be brought forward for the D23 Brasil audience, who will be able to schedule special cuts.
Another detail that reinforces the sophistication of the space is the barbers’ uniform, designed by tailor Vasco Vasconcellos, while the unit’s visual design is designed by Fernando Degrossi, highlighting the Corleone brand in a unique combination of elegance and pop culture.
With the brand already consolidated and around 13 thousand monthly services in other units, Corleone continues its successful trajectory, combining high quality service with tradition and an innovative touch, now reinforced by an atmosphere full of Marvel heroes and villains.
