MEO says it has a plan with 4 weapons to shoot down Digi

by Andrea
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MEO says it has a plan with 4 weapons to shoot down Digi

ZAP // Digi; Vodafone; Meo; NOS

MEO says it has a plan with 4 weapons to shoot down Digi

“We will use Uzo to combat” Digi, said the Altice CEO. And the “trump cards” have little to do with prices.

Altice Portugal reinforced its self-confidence in its ability to face Romanian telecommunications company Digi in the Portuguese market. The answer is called Wayassured the CEO this Wednesday.

Second Malo Corbinfinancial director of the owner of MEO, it is still too early to assess Digi’s impact, but the group’s main brand has significant competitive advantages to remain strong in the market, he highlighted in a conference call with analysts as part of the third quarter results, according to the .

“The operation in Portugal has very strong assets to combat the new entrant”, he argued.

A Waythe group’s “low cost” sub-brand, will be used as the main tool to compete directly with Digi’s low prices. “We will use Uzo to combat the new entrant,” he said.

Altice’s strategy involves highlighting 4 major differentiators that will give it an advantage in telecommunications: network quality“which doesn’t happen in our competitors”, said the CEO; the best customer service“; a integrated energy supply and one most comprehensive portfolio of television content.

What has become cheaper at Uzo

Like ZAP already, Uzo was one of the low-cost brands of the various operators that started offering television services shortly after Digi’s entry, with lower prices and shorter loyalty periods.

Uzo’s fixed Internet offer with speeds of up to 1 Gbps became cheaper, falling from 27 euros per month to 15 euros, with a six month loyalty.

The brand also announced a new television service available through an application, from which the SIC and CMTV channels are again absent. To subscribe to the television service — which costs an additional 15 euros — the customer must subscribe to the internet, paying a total of 30 euros for both services.

In mobile tariff plans, Uzo now offers 200 GB of data for 10 euros per month and started giving possibility of accumulating datajust like Digi, which allows data that you didn’t spend in one month to accumulate until the end of the following month. Previously, for 10 euros a month, customers only had 10 GB of data and there were two higher levels — 20 GB for 15 euros or 30 GB for 20 euros.

Altice results

Altice Portugal’s financial results for the first nine months of 2024 show revenues of 2 billion euros, a growth of 4.6% compared to the previous year. However, this increase does not reflect the decrease in sales at Altice Labs, an innovation unit in Aveiro, penalized by the reduction in international hardware orders.

In the third quarter, revenues reached 704 million euros, an increase of 1.7% compared to the same period last year, driven by increases in the consumer (361 million euros) and business services (343 million euros) segments.

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