Most of these brands are already so present in our culture that they appear to be Brazilian
You may have already come across famous or popular companies here that, because they are so rooted in our culture, appear to be 100% Brazilian.
But believe me: some of them have origins very far from our territory.
Find out which famous companies you thought were Brazilian, but in fact, weren’t created here.
1. Mercado Livre – Argentina
Yes, you read that right! The e-commerce giant, which dominates online commerce in Brazil, was actually born in Argentina.
Founded in 1999, Mercado Livre revolutionized the way we buy on the internet, but its origins are “hermana”.
Of course, over time, the company spread throughout Latin America, including Brazil, where it became a real success.
2. Electrolux – Sweden
Although Eletrolux is a brand very present in our homes, with its appliances that make everyone’s lives easier, it has Swedish roots.
Founded in 1901, the brand has expanded globally, and today is one of the leaders in the household appliances sector.
So, the next time you look at your refrigerator or vacuum cleaner, remember: it’s not Brazilian!
3. Cookie Club Social – Venezuela
Ah, who doesn’t love a good Social Club, right? This brand of savory biscuits is a classic in many Brazilians’ snacks, but Club Social has nothing national about it.
Originally from Venezuela, it was launched by the company Alimentos Polar and conquered many Latin American countries, including Brazil.
With its unique flavor, it has become synonymous with snacks around here.
4. Skol – Dinamarca
The famous beer that refreshes Brazilians, especially on hot days, also has origins outside Brazil.
Skol was created in Denmark in 1960 and, although it has become one of the most consumed beers in Brazil, it is not Brazilian by birth.
Its brand was licensed in Brazil in 1963, but its history begins in Europe.
5. Fanta – Germany
Fanta is one of those brands that practically everyone has tried, whether as a soft drink or in other versions.
But what many people don’t know is that Fanta was created in Germany, during the Second World War.
At the time, Coca-Cola was having difficulty producing its drink, so Fanta emerged as a local solution.
It was a success, and ended up being introduced in many other countries, including Brazil.
6. Maizena – United States
When we think of Maizena, the image of a good cornstarch porridge or other recipes from Brazilian cuisine immediately comes to mind.
However, Maizena has North American origins!
Created in 1856, Maizena was the first corn starch sold in the United States.
Later, it was acquired by international companies and became a global brand, very popular here in Brazil.
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