The agency founder Sabine Baar-Baarenfels died a few days before Christmas, this news became known on Wednesday. The Viennese first worked as a model and then as a journalist for the fashion magazine Diva worked. In 1997 she founded her own PR agency and looked after brands in the fashion and lifestyle sectors – the 55-year-old was one of the constants in the local fashion and lifestyle industry. It was only in spring 2024 that Sabine Baar-Baarenfels withdrew from operational business and sold her company to the PR International agency. (red, December 18, 2024)
