This will be the first time that the North American brand will be responsible for the design and supply of the club’s uniforms.
Atalanta is negotiating a new partnership with New Balance to supply sports equipment from the 2025-2026 season, as announced by . The agreement will come into force after the end of the contract with Joma, at the end of the 2024-2025 season. This will be the first time that the brand will be responsible for the design and supply of the club’s uniforms.
The current contract with Joma, which was extended until 2025 in January 2021, will be terminated, allowing New Balance to take over production of the sporting goods. The launch of the first uniforms made by New Balance for Atalanta will be in the summer of this year (from June to September).
The agreement has not yet been made official and there is no information about the duration and financial terms of the contract. In football, New Balance supplies sports materials to other clubs such as Porto (Portugal), LOSC Lille (France), Al-Sadd (Qatar), São Paulo (Brazil) and Dynamo Kiev (Ukraine).
Currently, Atalanta is in 2nd place in the Italian championship. Last season, the club was champion of the Europa League, in a game against Bayer Leverkusen.
