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Ambev () reported this Tuesday (7) that the Do Bem juice brand, acquired in 2016, is in the process of being sold to Tial, a producer of preservative-free juices from Minas Gerais. The value of the operation was not revealed.
According to the beverage giant, the agreement has already been signed and is awaiting approval from the Administrative Council for Economic Defense (CADE).
With the sale, Ambev said it will be able to “prioritize and invest even more in other brands and segments of the business”.
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The Do Bem brand will continue to be sold by Tial, giving extra impetus to the Minas Gerais company’s production and portfolio expansion process.
