Target decision is a problem for democracy, says Sidônio – 01/08/2025 – Power

by Andrea
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Chosen by () to head the government’s Secom (Secretariat of Social Communication), he said this Wednesday (8) that de’s decision is a problem for democracy.

In the two-year anniversary of the coup attacks on January 8, the publicist told journalists that his objective in government will be to ensure that “communication reaches the tip”.

“There are several ways to do this,” he said, adding that the means of communication have changed with the advent of social networks, but that interviews are also important.

When asked whether the announcement by the company’s CEO, , complicates the government’s objective, Sidônio said that “Meta’s decision is already a problem.” “It’s also a problem for democracy, which we are discussing here,” he stated.

Sidônio, who will take over Secom with the departure of Paulo Pimenta, won the trust of the PT member in 2022, by commanding the marketing of the victorious campaign for Palácio do Planalto.

He was the third Bahian to carry out the task — in 2002, it fell to Duda Mendonça and, in 2006, to João Santana.

Unlike his predecessors, however, Sidônio is not used to the spotlight, does not like being called a marketer and often criticizes advertisers who gain greater notoriety than the candidates.

This Wednesday, he also said that the extreme right has resurfaced with the emergence of social networks and that fake news and hate proliferate on the platforms. “This is an inherent characteristic of this. I’m not talking about the government here, I’m seeing this more general analysis of people carrying out studies on this topic”, he said.

This Tuesday (7), Meta announced a set of changes to its content moderation practices that should put an end to its fact-checking program established in 2016 to contain the spread of misinformation in its applications.

In a video published on his account, Zuckerberg also attacked “secret decisions” from Latin American courts. Without explicitly citing the STF, Zuckerberg says that the American government needs to help combat what is being done by the Judiciary in the region.

“Latin American countries have secret courts that can order companies to remove content silently,” he said (read the full text below).

“Os fact checkers [moderadores] They were very biased and destroyed more trust than they created, especially in the USA. Let’s get rid of them,” he said, defining Donald Trump’s election as a turning point for freedom of expression.

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