Aracaju
Record is carrying out a commercial feasibility study to find out whether it is financially worth buying the rights to the 2026 World Cup, which will take place in the United States, Mexico and Canada.
Globo already has the rights to half of the competition’s matches for all platforms. But the other 52 matches out of the 104 total games are still available. The company Livemode represents FIFA in the negotiations.
According to the column, Record is trying to protect itself from possible losses when purchasing the tournament. The investment is high, and the fact of sharing the transmission with Globo is an issue discussed internally.
The defense of the World Cup supporters at Record is that the other 52 games will be exclusive, which gives them equal power in matches with Globo and helps in negotiations with the advertising market.
As the World Cup is a short-range tournament, lasting just over a month, Record carefully analyzes whether it should enter the business. The broadcaster has not broadcast a men’s football World Cup since 1998, when it showed the tournament held in France.
Record will have football all year round from this season onwards. Next weekend, Edir Macedo’s TV will start broadcasting the Campeonato Paulista, with which he renewed his contract until 2029. In March, the company will start showing 38 exclusive games from the Brazilian Championship, in agreement with the Liga Forte União until 2027.
For the broadcasts, names such as Cléber Machado, Paloma Tocci, Duda Gonçalves, Maurício Noriega, Dodô, Lucas Pereira, Bruno Piccinato, Jean Brandão, Bruno Laurence, Sálvio Spínola and Alexandre Oliveira were hired.
