Initiative by the new owner of Secom occurs in response to recent changes in the guidelines of Meta, which controls platforms such as Facebook and Instagram
The new head of the Secretariat of Social Communication (), announced that the federal government plans to convene a meeting with companies specialized in checking information. This initiative comes in response to recent changes in guidelines from , which controls platforms such as Facebook and Instagram. “We cannot confuse freedom of expression with freedom of aggression and dissemination of hatred,” said Sidônio in an interview with GloboNews this Tuesday (14). With a career marked by his work as a marketer in Lula’s 2022 campaign, Sidônio Palmeira now has the mission of reformulating the government’s communication.
His objective is to make it more accessible and popular, especially with a view to the 2026 elections. He believes that government communication must be able to highlight the services that are being offered to the population. Palmeira also emphasized the relevance of a clear and transparent dialogue with society. “Communication is not just communication from Secom, but from management. Communication, management and politics are transversal and related”, he stated. “The main objective of government communication is to showcase the services.” Furthermore, the new minister intends to implement strategies that improve public perception of government initiatives.
*Report produced with the help of AI
Published by Matheus Oliveira
