This Wednesday (22.jan.2025) signed a sponsorship contract with the (Federação Paulista de Futebol) for the 2025 Campeonato Paulista. Now, the bookmaker in 10 state championships (Paulista, Carioca, Gaúcho, Mineiro, Paranaense, Catarinense, Pernambucano, Cearense, Baiano and Alagoano), in addition to being a supporter of the Copa do Nordeste.
BETesporte’s marketing strategy for Paulistão includes displaying the company’s logo on various platforms, such as static signs around the field, backdrops and LED panels during games. Also highlighted in the broadcast of the championship by , with visual insertions during the games and promotional actions on social media.
“We are extremely excited about the partnership established with FPF. Paulistão is one of the most relevant state championships in Brazilian football and our presence at the matches is an excellent opportunity to strengthen the brand, reaching an even larger audience. Our commitment goes beyond supporting national sport, we are committed to promoting the values of Responsible Gaming and ensuring the safety of all bettors”, said Vinicius Nogueira, CEO of BETesporte.