1st auction since 2019 aims to increase revenues and partnerships under new management Fla-Flu Serviços
one of the most iconic stadiums in Brazil, announced on Tuesday (21 January 2025) the holding of an electronic auction for boxes. The action, the first since 2019, is part of the stadium concession strategy, now under the administration of Fla-Flu Serviços, a partnership between the clubs Flamengo and Fluminense, for a period of 20 years. The objective is to increase revenue and establish new partnerships.
The auction offers a chance for companies interested in providing exclusive experiences to their partners and employees.
Fla-Flu Serviços seeks, with this initiative, to maximize revenue from Maracanã and attract new strategic partners, ensuring a transparent process. 11 cabins will be made available, with contracts lasting 2 to 3 years, expanding the possibilities for bidders.
Registration to participate in the auction is open until January 29th, with the event scheduled for January 31st, 2025, starting at 10am.
The winners will have access to more than 70 games throughout the year, offering a continuous and high-standard experience in the Rio football scene.
The initiative shows the tendency to revitalize Maracanã, transforming it not only into a stage for sporting events, but also into an entertainment and business space.
