Yes, the series of series and movies are becoming easier and more direct, so that we can do scroll rested, without losing anything important. Reports show it.
It is one of the traces that most irritates the movie buffs, to look at the thirty -second mobile phone while you see a movie or a series, but let’s be honest: less and less people come television with both eyes on the small screen during all the time. Some contents are reduced today to background To help relax on the couch or to follow yourself while doing another task.
A “Second screen” trend It is real and is increasingly present. One from YouGov of 2023 reveals that 91% of Americans sometimes look at their mobile phones while watching television. Among the younger ones, the habit is even more frequent.
Show instead of talking: an art in decay
Aware of phenomenon growth, Netflix will be adapting to a new era of consumption of series and movies, with a strategic change that involves reshaping the way some of its original content is created. In other words, Netflix is deliberately making its more “donkeys” contentsas described this month.
December reports of the magazine reveal that Netflix executives often suggest to the arguments to explicitly explicit dialogues or points of the plot so that the viewer is not obliged to look at the screen.
According to the surprising report, Netflix tells the protagonists: “announce what they are doingso that viewers who have this program on in the background can follow. ” Dialogues are slowly becoming recaps so we can listen (and only ears) to the streaming platform.
Showing instead of saying is a technique frequently associated with good guide, but it may be disappearing because of viewers. Maybe that’s why sitcoms e reality shows comforting and “lightweight” platform are constantly in consumer preferences.
The concept of “TV Environment” It is built by less demanding, less complex, less engaging content (such as Emily in Paris or Dream Home Makeover) and recent reports show that Netflix is consciously expanding this genre to align with public preferences – and seems to be giving fruits.
Netflix exceeded expectations about its number of subscribers, with more 19 million In the fourth quarter of 2024, which raises the total to 301.6 million, making the leading platform of the streaming industry, last Tuesday the company itself. Growth translates into a 16% increase in the fourth quarter recipes.
Contacted, Netflix has nothing to add on the subject. Already arguments contacted by The Guardian, although they admit that the phenomenon is real, they are pressed to be pressured to write more “dumb” scripts.
“It would be surprised if any director said, ‘Write this badly‘”Says Joe Barton, who wrote series like Giri/Haji and Black Doves for Netflix.
“I think it’s okay to take into account how social networks have reduced everyone’s attention to a pulp,” says James Hamilton, who wrote the animated series of Netflix Dogs in Space and Jentry Chau vs the Underld, But “we would be lying to ourselves if we did not admit that most of us have difficulty landing the mobile phone when the television is on and that we all distract ourselves very easily. But I would be very concerned if any executive I was working with I was actively trying to allow our audience to pay less attention. ”
It is now left to know if Netflix will limit its second screen strategy to certain contents or if it will adopt it as a defining characteristic of its platform.
Tomás Guimarães, Zap //
