Advertising quotas of the 2025 NFL final exhausted; The broadcaster records revenue record
The NFL (National League Football League (NFL) Super Bowl, attracts the Brazilian audience more and more. THE ESPN confirmed exclusively to Poder360 which will have 13 commercial partners in the transmission of the event on Sunday (09.fev.2025), at 20:30.
The broadcaster will perform the live display of the confrontation together with the Disney+S A grade da ESPN 2 It will have more than 6 hours dedicated to the game, with more than 40 professionals involved in the broadcast, whether in São Paulo or New Orleans.
Coverage 2025
This year’s Super Bowl advertising quotas, and the ESPN/Disney It had record revenues with the match. In all, ESPN will have 13 business partners in the broadcast of the event.
The list includes:
- XP, Ford and Perdigão in Master Quotas;
- Snickers, Samsung, Footwear and Heineken in Participation Quotas; and
- Philco, Engie, Stihl, Movida, Secom, Apple in determined media actions within the game.
In São Paulo, the ESPN and the Disney+ will still have a Watch Party That will bring together fans of the sport on a city street, with personalized bars for the game and a big party for the match.
There will be until next Sunday (09.fev)day of the game, more actions, such as the message of “touchdown” In the advertising signs of the Carioca Championship and even a partnership with Rappi, which will have customization of the game in the app for snack deliveries during the match.
Audience in Brazil
In the current season alone, 1.5 million people passed the channel to accompany NFL games. The highlight was the match played in São Paulo, the first on Brazilian soil.
The Super Bowl LVIII hearing, aired February 11, 2024, grew by 19% from 2023. The growth of 2023 compared to 2022 was 17%.
During the 2024 match, the channel led the paid television with 76% more viewers than 2nd. “Considering the channels open, ESPN got a 550% higher audience than the station that also displayed the Super Bowl on Sunday. The brand explains the condition of Disney’s sports broadcaster as the great reference of NFL in Brazil ”said the station.
According to Rene Salviano, CEO of Heatmap agency, a specialist in sports marketing, the tendency is that Brazilians’ interest in football grows even more.
“It is a very young sport, but it has been very popular in the country thanks to the increasing access to games, through TV and Internet broadcasts, and also to the various official marketing actions that NFL has done in Brazil, Something that has attracted the attention of brands from various segments. The Americans have detected that the Brazilian public has been increasingly engaged with the sport, so much so that the country has hosted a regular season game. I believe the Super Bowl Lix will have a large audience, as it brings together 2 traditional teams, which have great athletes, and a strong base of fans in Brazil ”Avalia Rene.
SUPER BOWL LIX
The Super Bowl Lix, scheduled for Sunday (09.FEV), in New Orleans, marks the clash between Philadelphia Eagles and Kansas City Chiefs. On open TV, the duel will be broadcast on RedeTV!.
The Superdome Caesars, the stage of the Super Bowl Lix, has a capacity of 73,000 viewers. The National Retail Federation estimates that 203 million people will watch the match on television.
NFL match in Brazil
The game between Philadelphia Eagles and Green Bay Packers, held at the NEA Paulo Neo Chemistry, and valid for the 1st round of NFL season 2024, had a 224% higher audience in Brazil compared to the average phase of the season (Total Target Home).
Without considering the Super Bowl matches, the duel played in Brazil represented the 3rd largest audience in NFL history in the channels ESPN No country.
