In a highly competitive job market due to the aging of the population, this Japanese company has decided to adopt innovative strategies to attract newly educated young people. Trust Ring Co Ltd, a small Osaka -based technological company with about 60 workers, introduced exclusive benefits to its employees. Among them, we highlight the “hangover license”, which allows employees to reach work later after a night of excess.
This measure is part of a broader strategy to compete with large companies that offer higher wages. With Japan facing a birth rate decline and a reduction in the workforce, companies strive to capture talents. This trend is known as the “Golden Eggs for Licenses” recruitment campaign, as reported by the Daily Mail.
Unable to offer significantly superior salaries, Trust Ring is betting on a more relaxed and appealing work environment. The “hangover license” policy has already been taken advantage of by employees, such as a worker who, after a live transmission until the night, arrived at noon to noon instead of the usual 9 hours.
According to, another employee praised the initiative, stating that the possibility of sleeping longer after a party night improves productivity and motivation at work.
In addition to this license, the company provides other unconventional benefits. At the workplace, employees can enjoy a barrel beer machine and a selection of spirits during office hours.
Another curious benefit is the “license for loss”, which allows employees to take a day off if their favorite celebrity or idol suffers a setback.
The company’s executive director explained that these measures aim to compensate for the lowest salaries. “Our salary is slightly higher than the minimum wage, so we have to provide a more pleasant work environment,” he said.
Although it cannot compete financially with large companies, Trust Ring Co has not registered any employee turnover in the last three years. The company’s performance has kept strong, demonstrating that the strategy may be working.
In Japan, the job market for newcomers becomes increasingly demanding due to population decline. To attract talent, many companies not only increase wages, but also implement flexible working conditions, such as teleworking and adaptable times.
Labor scarcity has led several companies to explore new approaches to make their work environments more attractive. Some resort to unconventional strategies, such as Trust Ring Co, to differentiate themselves in the market.
The benefits offered by this company reflect a change in Japanese corporate culture, traditionally rigid, when seeking to adapt to new generations and their work expectations.
As Japan faces demographic challenges, creativity in human resources management could become a decisive factor in capturing and retention of talents.
Acceptance of these measures by employees may influence other companies to adopt similar approaches, promoting a more relaxed and flexible work environment.
If this trend expands, it may mean a transformation in the Japanese labor market, making it more aligned with the expectations of younger workers.
The future will say whether these innovative policies will be sufficient to solve the challenges imposed by the shortage of labor in Japan, but for now, Trust Ring Co seems to have found a successful model.
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