Marketing action in the classic between Palmeiras and São Paulo used humor reinforced the importance of choosing the men’s shampoo
In the classic between E, held on Sunday (16.FEV.2025), Clear, Paulistan’s Official Anticaspa Void and Official Sponsor for the 2nd consecutive year, promoted an activation that reinforced two of its main key messages: the importance of Male self -care and to choose the right shampoo. The moment was displayed in Cazé TV.
The brand, expert in scalp care, accompanies an increasingly strong movement among men, which expands the search for self -care while conversations about male grooming –How perfumes, clothing and accessories – are up. However, when it comes to shampoo, many still use what is in the box or even soap, without considering the impacts on hair health. With this scenario, Clear Men brought this conversation to the Cazé TV During the classic, uniting information, fun and creativity to reinforce the importance of scalp care.
Before the match, the reporters of Cazé TV Papi Linda and João Barreto participated in a dynamic with Clear to find the “Perfect Pair” For Clara, a Palmeirense content creator who sought the ideal pair to watch her team games at Allianz Parque. Reporters asked self -care questions for candidates and criteria for choosing shampoo. In the end, the couple formed in the dynamics were on the edge of the lawn along with reporters and the brand influencer, Vitor Lo and his girlfriend, to live Clear’s VIP experience completely.
“The goal of dynamics and Clear in Paulistan, besides reinforcing anti -Caspa superiority, is also to show that Clear is the high performance brand developed for the male scalp, being the right choice for all the hair needs of men. In an engaging manner, we show that the product goes beyond an anti -Caspa shampoo and also represents a brand that has a complete portfolio with products to help combat the fall, oiliness and itching ”commented Carla Forte, Clear Marketing Manager.
Last year, when Clear debuted as a partner of the competition, several activations were held. The 1st, which caught the public’s attention at the stadium, was marked by the appearance of 1,500 white points scattered around the field, symbolizing the dandruff, and the rapid withdrawal with the arrival of the Clear Squad, representing the effectiveness of shampoo in combating dandruff. In another activation, Clear took to the Morumbis field a barber shop, in which influencers and the São Paulo idol Diego Lugano watched a game alongside tricolor fans.
