In the analysis in more than 100,000 public and telegram groups made by Palver, the release of videos and messages discussing excerpts from the interview of the former president () to the presenter Leo Dias.
The conversation yielded cuts that reverberated both in the right and left groups. Bolsonaro’s communication strategy bets on the wide spread of its narrative line on.
Last Tuesday (25),. Transmitted on the presenter’s channel in The conversation lasted more than two hours and covered various topics, from personal life to.
Throughout the interview, Leo Dias has announced that the broadcast broke the channel’s audience record, with over 700,000 people watching live, and has more than 2 million views in all. These numbers were not reached at random.
Since the day before the interview, messages informing about the interview circulated in several pocket groups, including a video by the federal deputy (PL-SP) that was shared in the Senator support groups (Republicans-MG), asking followers to follow the conversation.
In the WhatsApp right-wing groups, the decision to participate in the interview was widely discussed, prevailing the argument that it was important for the former president to talk to an “out of the bubble” audience. In the leftist groups, satire cuts circulated about the fact that Bolsonaro lost the elections and was ineligible.
Bolsonaro exposed his version of the offered by and stressed that he was not in Brazil in and, therefore, could not have committed the crimes for which he is being accused. This narrative line is the same as being worked on in public messenger groups.
The former president took advantage of the wide audience to launch several candidates for the 2026 elections. The day after the interview, the list of names pointed out in the Whatsapp and Telegram groups analyzed by Palver.
Bolsonaro’s participation proved to be an interesting strategy. By bringing politics to the field of entertainment, he was able to convey his message with lightness and spontaneity while discussing serious issues, such as his possible prison. The former president understands the importance of this since he participated in Luciana Gimenez’s entertainment programs.
Before the end of the interview, Leo Dias said he also invited the president to a conversation in the same format. In WhatsApp groups, a video of the deputy (Avante-MG) circulating in which Lula’s communication is criticized using Bolsonaro’s interview as a positive reference.
However, unlike Bolsonaro, Lula has a lot to lose. As it is government, it needs to respond to the demands of the population, align expectations about the results and, especially, try to reverse the trend of. In addition, you will need to be ready to answer questions about, and other sensitive themes in the current global political conjuncture. This will require Lula a much greater preparation if he accepts the interview.
Therefore, the strategy that is positive for Bolsonaro may not work for Lula. This does not mean that this type of appearance is a mistake, but it is important that the president is prepared to suffer a more intense charge in a scenario that requires more responsibility in the answers. Establishing a direct channel with the population could be a good way to strengthen credibility and broaden the president’s voice.
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