CAJU, a HRTECH specializing in HR Benefit Management, has stood out in the market with rapid growth since its foundation in 2019. Today, the company has about 520 employees, 40,000 clients and 1 million active users of food, meal, home office, awards, travel expenses, among others. Its business model aims to bring more efficiency to the HR of companies and more flexibility and personalization to the benefits offered to workers.
In a recent episode of the top of the top to the top, which explores the stories of successful entrepreneurs and entrepreneurs, CEO and co -founder of Cashew Eduardo del Giglio shared valuable insights about the factors that boosted the company to success. In the chat with host Mariana Amaro, he highlighted the strategy and tools used to improve the relationship with customers, one of the fundamental pillars of Caju.
According to Eduardo, constant interaction with customers allows not only to solve problems quickly, but also anticipate demands and adjust the offer of services more efficiently.
Focus on customer relationship
The cashew was born from this look attentive to the need for innovation in this segment. The idea was to create a solution that was as intuitive and efficient as digital banks, offering a differentiated experience for companies and their employees. The success was so great that the name Cashew came to be mentioned as a synonym for benefits in job openings. In addition, the company became a reference in the sector, standing out for its innovative approach and the positive impact on human resources management.
One of the differentials of Cashew is in the way customer relationships manage, using technology to maintain a high level of engagement. “The great asset was to focus on the user experience,” says Eduardo. To this end, the company has adopted solutions from the world leader in Customer Relationship Management (CRM) such as Sales Cloud, Experience Cloud and Slack, ensuring greater integration and efficiency. Recently, it has also incorporated cloud marketing to improve its communication strategies. These tools have allowed the company to optimize its internal processes, improve customer communication, and improve user engagement.
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Entrepreneurial Education
Before founding the cashew, Giglio had a trajectory marked by entrepreneurship. Created in a family of entrepreneurs, he grew up with the influence of parents and grandparents, who managed their own businesses. “My father always said, ‘You have to have your business, but one day you can be fired.’ This has always been in my head, ”says Eduardo. This mindset motivated him to seek professional independence early on, experiencing different sectors and business models.
His first endeavor in the business world was a startup focused on day service services, which sought to optimize the allocation of domestic professionals in a city with logistics challenges such as São Paulo. Experience has provided him with important technology and product learning, but also revealed the difficulties of scaling a business.
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Then he worked in consulting, where he had contact with the benefit market and realized the opportunity for transformation in the sector. This period was fundamental for Giglio to understand the weaknesses of the corporate benefit sector and structure a different solution.
In the episode, Giglio also shared advice for those who are starting a business of their own. He emphasized the importance of, without losing the typical sense of urgency of entrepreneurs, having patience and focus on creating a perennial and sustainable business.
“You need to have a sense of urgency, but not be bold and do bad things because of it,” he said. He also stressed the need to form good partnerships and be aware of the evolution of the market, learning from the challenges and adjusting as needed. Organizational culture is also a determining factor for success, according to him, as aligned teams have greater execution capacity and innovation.
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Want to know more about this inspiring story? Watch the full episode of Podcast from scratch to the top and check out all the insights shared by Eduardo del Giglio on entrepreneurship, innovation and the Cashew journey towards success in the corporate benefit sector.
