IFOOD announced José Bonifácio Brasil de Oliveira, Boninho, as director of offerings of the company, this Thursday (13).
The news, released with a YouTube discount campaign, is also on the former television director’s Linkedin, who will use the social network to share the news implemented with the company. The purpose of hiring, according to, is related to offers and discounts.
In addition, the company said Boninho will have a personalized technological office at its headquarters.
In February, iFood announced a reality show, Carnareality, at Tiktok, recorded directly at Salvador Carnival in Bahia and directed by Boninho. The series included competitions and, in the end, the winner took a free year of iFood and a contract with brand content creation experts.
The partnership between Boninho and Ifood was the first after, after more than 40 years at the station. At the time, Boninho said on his Instagram that the time had come to “fly soil.”
