Actor and producer Ben Stiller is preparing to launch a low sugar soda named Stiller’s, according to sources with knowledge of the subject.
At the age of 59 and a native of New York, Stiller has already conversations to raise funds for the venture, according to one of these sources, who asked for anonymity because the discussions are not yet public. The plans have not yet been finalized and may change.
A request for registration of the Stiller’s brand, described as a fruit -flavored -flavored drink, was filed in November, according to a website that monitors the US patent and brands office.
O site The Information It was the first to report the brand registration.
Famous for his roles in “Who will be with Mary?” And “Zoolander”, Stiller intends to star in advertising campaigns to promote the product, according to one of the sources. As a producer and director, he also reaps the success of AppleTV +’s “Ruptura” series. In 2023, Stiller appeared in a Super Bowl commercial promoting Pepsi Zero Sugar.
Stiller’s team did not respond to requests for comment.
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Other stars of Hollywood, such as Ryan Reynolds and George Clooney, have already used their fame to boost consumer brands such as Aviation Gin and Casamigos Tequila, respectively, with great success. Stiller has a strong presence on social networks, with 5.3 million followers in X and 2.1 million on Instagram.
The launch of Stiller’s takes place amid a boom in the healthier soda market. PepsiCo Inc. announced on Monday the acquisition of the Poppi Prebiotic Refrigerant brand for $ 1.95 billion, as had already been anticipated by Bloomberg News. Olipop, a direct competitor, raised new investments in February, reaching a $ 1.85 billion review. In addition, Coca-Cola launched its own line of prebiotic soft drinks called Simply Pop in the same month. Prebiotics are plant fibers that assist in digestion.
Other examples of celebrities who have entered the beverage market include Dwayne “The Rock” Johnson, co -founder of Zoa Energy; Blake Lively, creator of Betty Buzz and Betty Booze, gasified soda brands and ready -to -eat cocktail; and Katy Perry, who co -fired the brand of non -alcoholic appetizers of SOI.
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