In the Shark brand survey, it was revealed that the variations of the name “Robert” (Bob, Rob, Rob) are the undisputed masters, turns out to be the most popular nicknames for robots vacuuming in Europe and the Middle East. Other names ranged from the practical “cleaning” to the famous “Frank”. The phenomenon of consumers that names to their vacuuming robots, like pets, emphasizes the growing trend of feelings and emotional relationship with our domestic technology. Because the technology smoothly wings in our daily lives, it turns out that we not only use it – we make contact with it.
By proving that a positive human connection to technology blooms, half of Poland stated that they believe that vacuuming robots have their own personalities, and as much as 72% feel a sentiment to the technology that gave the name, which further confirms our belief that we create strong ties with technologies in our homes. What’s more, 80% of vacuuming robot owners said that giving the name of the robot made it more pleasant, and 78% stated that naming gave a sense of humor to everyday activities. As the research conclusions show, it is not only practical support, but also an emotional benefit.
It is not surprising that the trend of granting names to vacuuming robots is the most popular among millennials and generations familiar with the technology in Poland. As much as 59% of the generation with gave its name to its vacuuming robot. The survey also revealed that most millennials (69%) and generations with (61%) claim that naming a vacuuming robot makes them feel more connected with it. Because user -friendly technological products, such as vacuuming robots, are becoming more and more present in our homes, the results published by the Shark brand suggest that society takes them with open arms and finds ways to include them in everyday life.
Commenting on the growing emotional bond that people create with robots, Guy Laban, a researcher (Postdoctorral Research Associate) at the Department of Computer Science and Technology at the University of Cambridge, said: “It is really fascinating for me that the annual study conducted by Shark constantly emphasizes how much society uses technology in my homes. How the interactions between people and robots can gain emotional significance and create strong ties. Works like those vacuuming are present among us.
Michael Maier, managing director to Central Europe in Shark, added: “The results of our survey on the name of robots have shown how deep ties consumers create with our technology. Shark makes every effort to introduce innovations in products that meet and exceed the needs of consumers. We want to help strengthen these connections and even more integrate with the everyday life of consumers, Through products such as the Shark PowerDect vacuuming robot.
Vacuuming robots are not the only home devices that people give names. In all of Europe and the Middle East, 14% of people named their laptop, coffee maker and even a washing machine.
